Our story

Created in 1945 and in the early days specializing in mechanical toys, Vulli has become over the years a famous specialist in the world of baby care and early learning toys.

For more than 60 years, Vulli has designed and created products adapted to the various stages of a child's development.

A few significant events...


Creation of the DELACOSTE company specializing in rubber toys.


Creation of Etablissements VULLIERME by Mr. Joseph Vullierme. This traditional company manufactures cut and pressed metal parts.


Launch of the first mechanical toys under the first trademark: JOUETS MONT-BLANC


Manufacturing of increasingly technical items: tanks, trucks, radio-controlled cranes and trains... 


Creation of Sophie la girafe® on May 25 at the DELACOSTE head office, located on Nazareth street in Paris.


Following a fire that damaged nearly the whole factory, new premises are rebuilt (8,000 m²) in Rumilly (74), France.


Launch of the Family Tree House


VULLIERME creates its second trademark: CREATIONS VULLIERME


MASSON (roller skates and balloons) and DELACOSTE (Sophie la girafe®) are bought by VULLIERME.

Creation of the VULLI brand name. 


Expansion of VULLIERME who now employs 296 people spread over 3 establishments:

Rumilly => 20,000 m² (plastic toys and balloons)

Asnières s/ Oise => 5,000 m² (rubber toys)

Lyon => 1,000 m² (roller skates)


VULLIERME is taken over by the Alain THIRION group (who already owns the JOUSTRA brand) and becomes the VULLI company.


50th anniversary of Sophie la giraffe®

with an artworks auction by renowned artists on '' Sophie vue par... ''. 

Proceeds are donated to a research program on personalized cancer treatments, called "Révolution Cancer".


Birth of Al’thir, the companion


The VULLI company is still based in Rumilly, France. 

Sophie la girafe® and the Klorofil Tree are still made in our workshop along with many other products.

To this day, Sophie la girafe has been sold in over 50 million units worldwide.