Our story

Created in 1945 and in the early days specializing in mechanical toys, Vulli has become over the years a famous specialist in the world of baby care and early learning toys.

For more than 60 years, Vulli has designed and created products adapted to the various stages of a child's development.

A few significant events...

1860

Creation of the DELACOSTE company specializing in rubber toys.

1945

Creation of Etablissements VULLIERME by Mr. Joseph Vullierme. This traditional company manufactures cut and pressed metal parts.

1947

Launch of the first mechanical toys under the first trademark: JOUETS MONT-BLANC

1954

Manufacturing of increasingly technical items: tanks, trucks, radio-controlled cranes and trains... 

1961

Creation of Sophie la girafe® on May 25 at the DELACOSTE head office, located on Nazareth street in Paris.

1964

Following a fire that damaged nearly the whole factory, new premises are rebuilt (8,000 m²) in Rumilly (74), France.

1975

Launch of the Family Tree House

1976

VULLIERME creates its second trademark: CREATIONS VULLIERME

1980

MASSON (roller skates and balloons) and DELACOSTE (Sophie la girafe®) are bought by VULLIERME.

Creation of the VULLI brand name. 

1982

Expansion of VULLIERME who now employs 296 people spread over 3 establishments:

Rumilly => 20,000 m² (plastic toys and balloons)

Asnières s/ Oise => 5,000 m² (rubber toys)

Lyon => 1,000 m² (roller skates)

1989

VULLIERME is taken over by the Alain THIRION group (who already owns the JOUSTRA brand) and becomes the VULLI company.

2011

50th anniversary of Sophie la giraffe®

with an artworks auction by renowned artists on '' Sophie vue par... ''. 

Proceeds are donated to a research program on personalized cancer treatments, called "Révolution Cancer".

2013

Birth of Al’thir, the companion

Nowadays

The VULLI company is still based in Rumilly, France. 

Sophie la girafe® and the Klorofil Tree are still made in our workshop along with many other products.


To this day, Sophie la girafe has been sold in over 50 million units worldwide.