Our story

Created in 1945 and in the early days specializing in mechanical toys, Vulli has become over the years a famous specialist in the world of baby care and early learning toys.

For more than 60 years, Vulli has designed and created products adapted to the various stages of a child's development.

A few significant events...


Creation of the DELACOSTE company specializing in rubber toys.


Creation of Etablissements VULLIERME by Mr. Joseph Vullierme. This traditional company manufactures cut and pressed metal parts.


Launch of the first mechanical toys under the first trademark: JOUETS MONT-BLANC


Manufacturing of increasingly technical products: tanks, trucks, radio-controlled cranes, trains, etc.


Creation of Sophie la girafe® on May 25th at the DELACOSTE head office, located on Nazareth street in Paris.


Following a fire that damaged nearly the whole factory, new premises are rebuilt (8,000 m²) in Rumilly (74), France.


Extension of the products range with the acquisition of the STROMBECKER racing circuits manufacturing and distribution processes.


The JOUETS MONT-BLANC brand receives the Toys Oscar for the remote controlled JAGUAR TYPE E .


Launch of The family tree house under the second trademark: CREATIONS VULLIERME


Creation of the VULLI brand, which gathers under the same name MONT-BLANC and VULLIERME products.


The VULLIERME company acquires the MASSON company (roller skates)

and the DELACOSTE company (toys, balls and balloons).


It now employs 296 people spread over 3 establishments:

- Rumilly => 20,000 m² (plastic toys and balloons)

- Asnières sur Oise => 5,000 m² (rubber toys)

- Lyon => 1,000 m² (roller skates)


The VULLIERME company is purchased by the Alain THIRION group

and becomes the VULLI company.


50th anniversary of Sophie la giraffe®

with an artworks auction by renowned artists exploring the theme '' Sophie vue par... ''. 

Proceeds are donated to "Révolution Cancer", a research program on personalized cancer treatments.


Birth of Al’thir, the companion.


To celebrate its 40th anniversary,

The magic tree returns in its original version.

For this limited edition, each tree is numbered and becomes a collector item.


The VULLI company is still based in Rumilly, France. 

Sophie la girafe® and the Klorofil Tree are still made in our workshop along with many other products.

To this day, Sophie la girafe has been sold in over 50 million units worldwide

and is available in more than 75 countries.