Our story

Created in 1945 and in the early days specializing in mechanical toys, Vulli has become over the years a famous specialist in the world of baby care and early learning toys.

For more than 60 years, Vulli has designed and created products adapted to the various stages of a child's development.

A few significant events...

1860

Creation of the DELACOSTE company specializing in rubber toys.

1945

Creation of Etablissements VULLIERME by Mr. Joseph Vullierme. This traditional company manufactures cut and pressed metal parts.

1947

Launch of the first mechanical toys under the first trademark: JOUETS MONT-BLANC

1954

Manufacturing of increasingly technical items: tanks, trucks, radio-controlled cranes and trains... 

1961

Creation of Sophie la girafe® on May 25 at the DELACOSTE head office, located on Nazareth street in Paris.

1964

Following a fire that damaged nearly the whole factory, new premises are rebuilt (8,000 m²) in Rumilly (74), France.

1965

Extension of the product range with the acquisition of STROMBECKER racing circuits manufacturing and distribution.

1966

The JOUETS MONT-BLANC brand receives the Oscar of the toy for the remote control JAGUAR TYPE E .

1975

Launch of The family tree house

1976

VULLIERME creates its second trademark: CREATIONS VULLIERME

1981

Creation of the VULLI brand name which includes under the same name MONT-BLANC and VULLIERME products.

1982

The VULLIERME company acquires the MASSON company (roller skates)

and the DELACOSTE company (toys, balls and balloons).

It employs 296 people spread over 3 establishments:

- Rumilly => 20,000 m² (plastic toys and balloons)

- Asnières s/ Oise => 5,000 m² (rubber toys)

- Lyon => 1,000 m² (roller skates)

1989

VULLIERME is taken over by the Alain THIRION group

(who already owns the JOUSTRA brand) and becomes the VULLI company.

2011

50th anniversary of Sophie la giraffe®

with an artworks auction by renowned artists on '' Sophie vue par... ''. 

Proceeds are donated to a research program on personalized cancer treatments, called "Révolution Cancer".

2013

Birth of Al’thir, the companion

2015

In clebration of its 40th anniversary,

The magic tree returns in its original version.
For this limited edition, rach tree is a numbered and collector item.

Nowadays

The VULLI company is still based in Rumilly, France. 

Sophie la girafe® and the Klorofil Tree are still made in our workshop along with many other products.


To this day, Sophie la girafe has been sold in over 50 million units worldwide.